Events & Conferences

This year’s ICAM Conference took place in Vienna and had over 1200 participants from across the world. The topics covered the impact of geopolitics on Internationalization of Business, how AI is redefining Business Education, Lifelong Learning, Impact Strategies, Business School Transformation, and AACSB strategic developments.

The PIR was invited to hold a workshop session on “Measuring Societal Impact with Positive Impact Rating”. The session was directed by Katrin Muff and Thomas Dyllick, both from the PIR Leadership Team, together with Tamim Elbasha, Associate Dean from Audencia Business School in France.

It attracted well over 100 participants and brought together PIR-internal perspectives as well as the perspective of a long time PIR user school in empowering impact excellence. In particular the new add-ons offered by PIR covering AACSB, EQUIS, and PRME reporting attracted great interest from the participants.

Prior to the PIR Launch, the PIR Global Summit 2025 took place online as well as in person at the PRME Global Forum. It attracted more than 50 representatives from PIR schools  and covered two topics:

1. How to best use PIR results in reporting on societal impact to PRME, AACSB and EQUIS;

2. What are effective ways to improve the societal impact of a business school across the institution, education, local engagement and research.

An impressive high – level panel included Deans and Directors from truly engaged PIR schools: BI, Norway; CENTRUM PUCP, Peru; Sasin School of Management, Thailand; IESEG, France; and Sydney University Business School and was moderated by Danette Kenne, Associate Dean from Drake University, USA. The lively discussion showed impressive ways how the member schools are using PIR results to manage their positive impact and how to move their schools forward.

As in previous years the PIR 2025 Rating was officially launched in a as part of the PRME Global Form, together with the comprehensive PIR Report.

It was presented in a plenary session by Prof. em. Thomas Dyllick together with Allie Koenigsfeld, student representative from Drake University at Zimpelman College of Business, USA. 86 global schools were rated this year from 28 countries. 73% of the rated schools are AACSB accredited, 64% are EQUIS accredited.

Also 64% of the schools are PRME signatories. 199 student responses were collected per school. 11 schools were rated as level 5 school, 46 as level 4 schools, and 29 schools as level 3 school. The first schools signed up for a new faculty survey, which allows a dual stakeholder comparison.

Katrin Muff and Thomas Dyllick were invited to present the PIR in a workshop session of the 2025 PRME Chapter UK & Ireland Conference at Queens University Business School in Belfast, Northern Ireland. It took place on June 18 and 19.

The relationship between PIR and PRME had been anchored in a formal collaboration at the PIR Launch 2024. It reflects in the PRME Add-on, which uses student and faculty feedback to assess the school’s PRME adherence.

The results can be uploaded on the PRME Digital Commons Platform. And PRME member schools get a 10% discount on the PIR participation fee, when they sign-up for three years of PIR participation.

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