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Who we are and what inspired us

The Positive Impact Rating is inspired by the 50+20 Vision

The 50+20 vision invites and challenges management education institutions to make a paradigm shift: seeking to be best for the world instead of best in the world.  

It was launched in June 2012 during Rio+20 at the 3rd PRME Global Forum and includes a short film, the 50+20 Agenda, and a book.

Find out more here

Image by Clay Banks



We gladly recognize and are grateful for a large group of engaged co-creators of the PIR concept from around the world.

The PIR concept was developed in a multi-step prototyping process by a large group of committed and engaged academics, students and business school stakeholders from many different countries. 


It went through three large face-to-face sessions between May 2017 and September 2018 and many small-group working sessions and meetings in between. Four different prototypes were developed and tested in two pilot phases with a dozen business schools from different regions. 


The final prototype was accepted by a general assembly with all supporters and stakeholders in a two-day session in September 2018 in Geneva, Switzerland. It decided also on the PIR governance structure and the implementation phase.

Positive Impact Rating is grateful for the support of VIVA Idea, one of the funders. VIVA Idea is a think action tank working on sustainability challenges in Latin America through research, capacity building and knowledge management. 

VIVA Idea works in four impact areas: Sustainability and Social Progress, Social Entrepreneurship, Impact Investment and Collective Action. VIVAIdea promotes methodologies and tools that trigger processes of change, and that lead to concrete improvements that positively impact the world. 

VIVA Idea, together with the other initiators, believes in the potential of the PIR to change the paradigm of business schools globally. 

The Positive Impact Rating (PIR) is a Swiss Association, which governs the rating. 

PIR was initiated by a group of concerned business school experts and has been founded by the endorsers WWF, Oxfam International and the UNGC Switzerland, with the active support of the funders VIVA Idea and The Institute for Business Sustainability (IBS).

It is set up to be led by international student organizations, including oikos, SOS, AIESEC International and others, to ensure that the PIR captures the student voice in each school.

The Positive Impact Rating aims to foster collaboration, inspire deep change and remove the competition and pressure of a traditional rating.


Katrin Muff, President, Positive Impact Rating Association



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Ashish Srivastava

As the Global Outreach and Development Lead of Positive Impact Rating, Ashish spearheads international initiatives to enhance the rating's global presence and reputation. Ashish is responsible to cultivate strategic relationships with business schools, industry leaders, and academic institutions worldwide to ensure comprehensive and accurate data collection for the ratings.


Nikolay Ivanov

supports the PIR as an Ambassador bulding on his experience and network.

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Beatrice Orsi

As the Marketing & Engagement Lead at Positive Impact Rating (PIR), Beatrice Orsi expertly manages data collection processes and develops innovative aspects of the rating system. She drives PIR's global reputation through effective communication strategies and skilful management of PIR's social media. Additionally, she ensures seamless execution and follow-up of the executive development program.


Verity Blackburn

Student Lead for PIR Working Groups 


The PIR is formally organized as an independent, not-for-profit Association under Swiss law. 

Please find the statutes here.


Katrin Muff,Ph.D.

Director at the Institute for Business Sustainability, Lucerne, and Professor of Practice, Luiss Business School, Rome

Supervisory Board
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Mathias Falkenstein
Chair of Supervisory Board
& Founder

Professor at Luiss Business School, Rome, & Founding Partner of XOLAS


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Carlo Giardinetti

Deloitte Switzerland


Léo Gilliard
Endorser Representative

Policy Advisor, Research Education, and Innovation, WWF Switzerland



President, Yorkville University,


 Jean-Christophe Carteron

Founder and CEO, Sulitest,

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Thomas Dyllick

Director at the Institute for Business Sustainability, Lucerne, and Professor emeritus in Sustainability Management, University of St.Gallen

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Carolin Lemke
Student Org. Representative

President of oikos International, Switzerland

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Ruth Mhlanga
Endorser Representative

Head of Private Sector Engagement Team, Oxfam, United Kingdom

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Dan LeClair
Endorser Representative

CEO Global Business School Network (GBSN)

Advisory Board

Special Assistant to the Executive Director, United Nations Institute for Training and Research (UNITAR), Geneva, Switzerland

Jonas Haertle


Professor at INCAE Business School, Chair Sustainability VIVA Idea Schmidheiny, Co-Director VIVA Idea, Costa Rica

Urs Jäger


Project Manager, Curriculum Development, University of St.Gallen,


Clémentine Robert

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Executive Director, UN Global Compact Switzerland, Zürich Switzerland

Antonio Hautle

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University of Lausanne, Switzerland

Robin Schimmelpfennig

Please find a full list of members here.

Initiators, endorsers, supporters, partners and funders


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Conflict of Interest

No member of the PIR Management, Supervisory Board, Advisory Board or other Member of the PIR Association who exercise any functions or responsibilities in the operation or review of the Positive Impact Rating, shall participate in any decision relating directly to their Business School, organisation, or his or her personal interest, or shall have any personal or pecuniary interest, direct or indirect, from their role in the PIR Association.


All members of the PIR Association disclose potential conflicts so that they can be appropriately managed.


The current members declare the following conflicts of interest and do not make decisions on matters affecting their business schools:

  • Katrin Muff: LUISS Business School, Maastricht University

  • Mathias Falkenstein: LUISS Business School

  • Urs Jager: INCAE Business School

For any enquiries about conflict of interest, please contact John Watt (PIR Manager) at john.watt[at] 

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