Who we are

The Positive Impact Rating (PIR) is a Swiss Association, which governs the rating. 

PIR was initiated by a group of concerned business school experts and has been founded by the endorsers WWF, Oxfam International and the UNGC Switzerland, with the active support of the funders VIVA Idea and the Mission Possible Foundation.

It is set up to be led by international student organizations, including oikos, SOS, AIESEC International and others, to ensure that the PIR captures the student voice in each school.

The Positive Impact Rating aims to foster collaboration, inspire deep change and remove the competition and pressure of a traditional rating.


Katrin Muff, President, Positive Impact Rating Association

Image by Clay Banks



 We gladly recognize and are grateful for a large group of engaged co-creators of the PIR concept from around the world.

The PIR concept was developed in a multi-step prototyping process by a large group of committed and engaged academics, students and business school stakeholders from many different countries. 


It went through three large face-to-face sessions between May 2017 and September 2018 and many small-group working sessions and meetings in between. Four different prototypes were developed and tested in two pilot phases with a dozen business schools from different regions. 


The final prototype was accepted by a general assembly with all supporters and stakeholders in a two-day session in September 2018 in Geneva, Switzerland. It decided also on the PIR governance structure and the implementation phase.

Positive Impact Rating is grateful for the support of VIVA Idea, one of the funders. VIVA Idea is a think action tank working on sustainability challenges in Latin America through research, capacity building and knowledge management. 

VIVA Idea works in four impact areas: Sustainability and Social Progress, Social Entrepreneurship, Impact Investment and Collective Action. VIVAIdea promotes methodologies and tools that trigger processes of change, and that lead to concrete improvements that positively impact the world. 

VIVA Idea, together with the other initiators, believes in the potential of the PIR to change the paradigm of business schools globally. 



John Watt

PIR Outreach and Marketing Manager, engaged in the running and strategy of the Positive Impact Rating. John coordinates with current and potential PIR affiliated business schools, the PIR Association and partner student organisations to ensure that the PIR continues to meet the needs of all involved and achieve its mission. 

Autumn Irving-Carr

PIR Student Engagement Coordinator, responsible for onboarding student organizations to PIR. Autumn supports local student organizations to bring the change locally through their ratings and data collected and engages with new local organizations to run the PIR surveys.



The PIR is formally organized as an independent, not-for-profit Association under Swiss law. 

Please find the statutes here. 


Katrin Muff,Ph.D.

Director at the Institute for Business Sustainability, Lucerne, and Professor of Practice, Luiss Business School, Rome

Supervisory Board

Mathias Falkenstein

Chair of Supervisory Board

& Founder

Founding Partner of XOLAS, Higher Education Management Consultancy, Berlin

Carlo Giardinetti


Dean of Executive Education at Franklin University Switzerland and Instructor at Harvard Extension School

Léo Gilliard

Endorser Representative

Manager higher education and research institutions relations at WWF Switzerland

Thomas Dyllick


Director at the Institute for Business Sustainability, Lucerne, and Professor emeritus in Sustainability Management, University of St.Gallen.

Clementine Robert

Student Org. Representative

President of oikos International based in St.Gallen, Switzerland 

Ruth Mhlanga

Endorser Representative

Private Sector Policy Advisor, Oxfam, Great Britian

Advisory Board

Special Assistant to the Executive Director, United Nations Institute for Training and Research (UNITAR), Geneva, Switzerland

Jonas Haertle

Professor at INCAE Business School, Chair Sustainability VIVA Idea Schmidheiny, Co-Director VIVA Idea

Urs Jäger

CEO Global Business School Network (GBSN)

Dan LeClair

Executive Director, UN Global Compact Switzerland, Zürich Switzerland

Antonio Hautle

Associated Consultant, FehrAdvice, Zürich, Switzerland

Robin Schimmelpfennig

Please find a full list of members here.

Initiators, endorsers, supporters, partners and funders


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© The Positive Impact Rating, a Swiss Association located in Alpenquai 22, 6005 Lucerne, Switzerland