Lisbon City Council initiated the SEED Project in 2023 and has partnered with Iscte Business School. This initiative demonstrates the School's students, faculty and staff engagement towards co-creating societal impact. The project's aim is to instill entrepreneurial skills in public school students from 9th to 12th grade through six lines of action, including the development of an entrepreneurship laboratory, workshops, financial literacy sessions, and support for student projects.

A key aspect of the SEED Project is its focus on financial literacy, led by Iscte Business School with the high commitment of the finance student organization ITIC, the scientific coordination by faculty, and the operational coordination by school staff. The program began in the 2022/2023 school year, impacting 93 students in its pilot phase. By the 2023/2024 academic year, the project expanded to 13 public schools, 55 classes, and 1,160 students. In just two months, 214 students participated in sessions run by ITIC that covered essential financial topics using practical examples and interactive games.

The project aligns with Sustainable Development Goals 4 (Quality Education), 10 (Reduced Inequalities), and 17 (Partnerships for the Goals). It provides education on topics beyond the standard curriculum, aiming for a lasting impact on the students' lives. By welcoming students from diverse backgrounds, SEED addresses educational inequalities and promotes inclusive financial market participation. The partnership with Lisbon's municipality embodies the principles of responsible teaching and government-academia collaboration while promoting impact in the community.

Overall, the SEED Project has evolved to become a model of innovative education, fostering a community of ethically, responsibly, and sustainably minded individuals. The positive assessment from all stakeholders, including students, faculty, and partners, underscores the project's success in enhancing engagement and producing tangible outcomes in the realm of financial literacy and entrepreneurship.