HHL Leipzig Graduate School of Management (HHL) calls itself "the personal business school." It emphasizes a campus culture of care. The whole business school community is approachable, knowing each other and committed to each other. Students at HHL come from more than 60 countries, which requires constant attention to diversity and inclusion.

The School has developed the "Leipzig Leadership Model," presenting the faculty's position on good leadership to promote a culture for educating entrepreneurial, responsible, and effective business leadership. HHL values self-leadership in curricular and extracurricular initiatives. The school recently founded 'Digital Space,' a program supporting aspiring entrepreneurs to solve today's societal problems. The purpose- and strength-based career coaching "New Leipzig Talents" is offered to tailor the learning experience for students. HHL also enables the participation of students in initiatives such as the Voice of Hope, supporting refugee integration in Leipzig.