Sparking sustainability collaborations with community & conversations

In 2025, the Asper School of Business unveiled a new five-year strategic plan. “Nurturing Sustainability Values” was outlined as one of three main cultural pillars. In the first academic year under this strategy, Asper made it a priority to consistently engage our community in sustainability messaging.

To kick things off, Asper’s Director of Sustainability, Minelle Silva, coined October “Asper Sustainability Month,” and together with a staff-run Green Team, raised awareness through guest speakers and a book exchange open to the whole community.

In December 2025, Silva hosted a lunch for Asper student leadership. They gathered to collaborate on ideas of how they can create excitement about SDGs and the PIR survey.

As part of this effort, Asper co-op student Tiya Garg created an interactive awareness trivia campaign. Across a series of Instagram posts, there was an average of 608 impressions per post. In total the series earned 695 meaningful engagements.

Another initiative was a pop-up PIR survey lounge, where the Green Team and student volunteers gave out cookies with different SDG values printed on them. This sparked meaningful conversations when students were encouraged to take a cookie printed with the SDG they were passionate about.

“We nurture sustainability values by consistently engaging our community in sustainability messaging and engaging.” Minelle Silva, Director of Sustainability, Asper Business School