BI Norwegian Business School has integrated the Positive Impact Rating (PIR) process into its wider institutional development strategy. Since joining PIR in 2022, BI has used the student survey results not only to evaluate progress but to guide improvements in curriculum and operations.

Initial participation revealed low response rates and modest ratings. Rather than viewing these results as a judgment, BI positioned them as a starting point for reflection and long-term development. In 2024, a renewed effort led to a coordinated campaign involving nearly 90 student class visits. This resulted in a tenfold increase in responses and the highest PIR-response of all schools. Consequently, BI considers this significantly broader student engagement with the PIR process as a more valid student feedback.

To enhance institutional learning, BI opted into the PIR add-on modules for EQUIS and PRME, embedding PIR findings directly into the Self-Assessment Report for EQUIS 2026 and the annual PRME SIP report. The intention is to use PIR feedback as a key input in accreditation processes, reinforcing the link between student perception and institutional development.

PIR has also helped inform concrete actions. Key changes include curriculum enhancements to deepen integration of sustainability, ethics, and responsibility into core courses. Operationally, BI has committed to reducing its environmental footprint through investment in greener campus infrastructure.

By embracing PIR as an evolving measure of student-informed progress, BI has aligned impact reporting with broader strategic goals. The school’s approach illustrates how student feedback, when systematically analyzed and acted upon, can serve as a driver for academic and institutional development.