The Rating is Inspired by 50+20

50+20 and the 2012 Rio+20 Conference

The 50+20 vision invites and challenges management education institutions to make a paradigm shift: seeking to be best FOR the world instead of best IN the world.  It was launched in June 2012 during Rio+20 at the 3rd PRME Global Forum as a short film and the 50+20 Agenda. 


INSPIRATION - The 50+20 launch: In addition to the launch event featuring insights of Katrin Muff, there are further insights from fellow 50+20 founders Thomas Dyllick, Mark Drewell, Derick de Jongh and Paul Shrivastava and contributing stakeholders Enase Okonedo and John Cimino.

FEATURE - The 50+20 videos: The 50+20 Short Film “There’s no planet B” contains the voices and faces from around the world that have collaborated to develop and communicate the vision. The film was directed and produced by Ilka Franzmann and Claudius Bensch and won a prize at a film festival.  During RIO+20 Ilka also directed the filming of a web documentary, including a learning session at the Rainbow Warrior of Greenpeace.


SNAPSHOT - The 50+20 Agenda: Management Education for the World has invoked positive responses from across the management education field worldwide and a demand for practical support in moving forward in its implementation. Download the 50+20 AGENDA (English, Deutsch, Francais).

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DEEP DIVE - The 50+20 book "Management Education for the world: A Vision for Business Schools serving People and Planet", serves as an extensive resource to understand how business schools can become custodians of society. 50+20 forms the underlying foundation and academic inspiration of the Positive Impact Rating. The book can be ordered online or as the Chinese (Basic Mandarin) edition from Peking University Press or Sinobookand.

The Connection of 50+20 to the Positive Impact Rating

50+20 is recognized for having provided the groundwork for a 21st Century agenda of management education identifying three fundamental goals: educating and developing globally responsible leaders, enabling business organizations to serve the common good, and engaging in the transformation of business and the economy. It is a clarion call of service to society for a sector lost between the interests of faculty, business and the schools themselves at the expense of people and planet. It sees business education stepping up to the plate with the ability of holding and creating a space to provide responsible leadership for a sustainable world embodied in the central and unifying element of the 50+20 vision, the collaboratory.

The three identified roles of business education are: enabling, educating and engaging: 

Acknowledgements: how 50+20 was developed

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The 50+20 vision, as it is also known, was developed through a collaborative initiative between the Globally Responsible Leadership Initiative, the World Business School Council for Sustainable Business (now the Mission Possible Foundation) and the U.N.-backed Principles of Responsible Management Education and draws on the expertise of sustainability scholars, business and business school leaders and thought leaders from many other walks of life.

In addition to hundreds of voluntary contributors, the following institutions generously provided financial assistance to 50+20 and are formally recognized as sponsors and co-authors of the 50+20 Agenda:

© The Positive Impact Rating, a Swiss Association located in Alpenquai 22, 6005 Lucerne, Switzerland